TikTok has launched an immersive multimedia hub celebrating BTS member Jin's first solo album 'Happy,' released on November 15. The interactive experience offers exclusive content and fan engagement opportunities.

Key Features of Jin's "The #HappyProject":

• Exclusive video content and behind-the-scenes footage
• Live interview with Jin on November 19 (9 PM KST / 12 PM GMT)
• Special dance challenge video featuring j-hope
• Limited-time profile frame unlockable through fan missions
• Interactive surprises for fans who comment "Happy" on exclusive videos

Jin expressed his excitement about the project: "My album Happy was created in hopes of bringing happiness to as many people as possible, so I hope everyone who listens to this album feels happy."

The hub is easily accessible by searching "Jin" or "BTS" within the TikTok app. This release builds on BTS's strong presence on the platform, where they maintain the fourth-largest artist account with 66.9 million followers and 1.4 billion likes.

This collaboration follows TikTok's recent successful partnerships with other major artists, including Coldplay, Taylor Swift, Billie Eilish, and Post Malone, reflecting the platform's growing influence in music promotion and fan engagement.

K-pop continues to dominate TikTok, with K-pop artists representing 50% of the most-viewed global artists in 2023, demonstrating the genre's significant impact on digital music consumption.

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