TikTok Dominates Social Media Usage in US, Averaging 107 Minutes Daily Despite Ban Threat
TikTok continues to dominate social media engagement in the US, with users spending an average of 107 minutes daily on the app in January, significantly outperforming both YouTube (87 minutes) and Facebook (63 minutes), according to new data from Guggenheim Partners and Apptopia.
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A notable 47% of TikTok's daily users qualify as "superusers," spending over 61 minutes per day on the platform. This high engagement persists despite the federal ban and ongoing concerns about the app's future in the United States.
YouTube maintains its position as the most popular app among American teens, with 73% reporting daily usage, compared to TikTok's 57% and Instagram's 50%, according to recent Pew Research data.
The platform faces regulatory challenges as US lawmakers mandated ByteDance, TikTok's Beijing-based parent company, to sell its US operations by January 19, 2025, or face a ban. These concerns stem from potential data security risks, as Chinese law requires ByteDance to share information with the government if requested.
Former President Donald Trump's recent executive order granted TikTok a 75-day extension on its potential app store ban, allowing additional time to secure a US buyer. However, both the Chinese Communist Party and ByteDance have expressed opposition to any potential sale.
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Despite these challenges, TikTok's user engagement metrics demonstrate its resilient position in the US social media landscape, consistently outperforming established competitors in terms of daily user engagement and time spent on the platform.
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