The Weeknd and Apple Launch First-Ever Vision Pro Immersive Music Experience

The Weeknd and Apple Launch First-Ever Vision Pro Immersive Music Experience

By Marcus Hartley

November 18, 2024 at 02:34 AM

Apple and The Weeknd are launching "The Weeknd: Open Hearts," an exclusive immersive music experience for Vision Pro, debuting November 14th.

Apple Vision Pro headset display

Apple Vision Pro headset display

This groundbreaking experience marks the first music title captured in Apple Immersive Video, featuring 180-degree media format and Spatial Audio technology that places viewers at the center of the action. Directed by Anton Tammi, the experience promises to deliver an electrifying visual and sonic journey.

Starting November 15th, free screenings will be available at Apple Store locations across the U.S., U.K., and other countries. Interested viewers must schedule viewing sessions at participating stores.

Key Details:

  • First-ever Apple Immersive Video music experience
  • Features 180-degree immersive viewing
  • Includes Spatial Audio technology
  • Available on Vision Pro ($3,499)
  • Free in-store demos available
  • Limited-time engagement

While the Vision Pro's current user base is limited (estimated 370,000 units sold in Q1-Q3 2024), this collaboration represents a significant step toward premium home-based immersive entertainment experiences, potentially paving the way for future live shows and musical experiences in virtual reality.

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