
Tencent Music Reports Strong Q3 2024 Growth: Subscribers Up 15.5%, Social Usage Declines
Tencent Music Entertainment reported significant growth in both subscribers and profits during Q3 2024, despite ongoing challenges in non-streaming revenue segments.

Tencent Music Entertainment Q3 2024 graphic
Key Performance Metrics:
- Paid subscribers: 119 million (up 15.5% YoY)
- Monthly average revenue per subscriber: $1.49 (up 4.9% YoY)
- Subscription revenue: $530.91 million (up 20.3% YoY)
- Total streaming MAUs: 576 million (down 3% YoY)
Social Entertainment Segment:
- Mobile MAUs: 90 million (down 30.2% YoY)
- Monthly average revenue per paying user: $8.96 (down 24.8% YoY)
- Paid users: 7.9 million (up 1.3% YoY)
Notable Developments:
- "Super VIP" (SVIP) package reached 10 million subscribers
- Enhanced features include improved audio quality and long-form audio content
- Equal distribution of SVIP subscribers between QQ and Kugou platforms
- Plans to expand SVIP offerings to include physical products
Stock Performance: TME stock traded at $10.44 per share (down 9.65%), maintaining a 40% increase from November 2023 levels.
The company continues to focus on subscriber growth, ARPU enhancement, and feature development, particularly in superfan monetization, despite ongoing challenges in its social entertainment segment.
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