Taylor Swift's Target-Exclusive Eras Tour Book Becomes Second-Biggest Publishing Launch, Selling 814,000 Copies

By Marcus Hartley

December 5, 2024 at 10:53 PM

Taylor Swift's Target-exclusive Eras Tour book has achieved remarkable success, selling over 814,000 copies during the Thanksgiving weekend, making it the second-biggest non-fiction launch in recent history, just behind Barack Obama's "A Promised Land" (816,000 copies).

Taylor Swift performing during Eras Tour

Taylor Swift performing during Eras Tour

The $39.99 book's success came despite some fan concerns about Target exclusivity and reported typos. This achievement adds to Swift's impressive streak of non-traditional releases, including her record-breaking Eras Tour concert film, which earned over $200 million at the box office by working directly with theater chains.

Swift's influence extends beyond this release, inspiring various publications including:

  • Wendy Loggia's "Taylor Swift: A Little Golden Book Biography"
  • Coloring books
  • Romance fiction
  • Cocktail recipe collections

Following her extensive Eras World Tour, Swift has announced plans for a year-long break to focus on her personal life and relationship with NFL player Travis Kelce.

Bob Dylan performing onstage 1960s

Bob Dylan performing onstage 1960s

Pearl Jam logo with wings, flames

Pearl Jam logo with wings, flames

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