Taylor Swift's Target-Exclusive Eras Tour Book Becomes Second-Biggest Publishing Launch, Selling 814,000 Copies
Taylor Swift's Target-exclusive Eras Tour book has achieved remarkable success, selling over 814,000 copies during the Thanksgiving weekend, making it the second-biggest non-fiction launch in recent history, just behind Barack Obama's "A Promised Land" (816,000 copies).
Taylor Swift performing during Eras Tour
The $39.99 book's success came despite some fan concerns about Target exclusivity and reported typos. This achievement adds to Swift's impressive streak of non-traditional releases, including her record-breaking Eras Tour concert film, which earned over $200 million at the box office by working directly with theater chains.
Swift's influence extends beyond this release, inspiring various publications including:
- Wendy Loggia's "Taylor Swift: A Little Golden Book Biography"
- Coloring books
- Romance fiction
- Cocktail recipe collections
Following her extensive Eras World Tour, Swift has announced plans for a year-long break to focus on her personal life and relationship with NFL player Travis Kelce.
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