Spotify is expanding its educational content offerings, with evidence suggesting an imminent U.S. rollout of video courses following successful testing in the U.K.

The platform currently offers U.K. users access to various courses covering topics like:

• Meditation
• Cooking
• Communication skills
• Self-care and creativity

While these courses remain exclusive to the United Kingdom, recent developments indicate a potential U.S. expansion. American users can now search for the courses category, though content access remains restricted.

This expansion aligns with Spotify's broader diversification strategy, which includes:

• Audiobooks with video content (launched November 2024)
• Video podcasts
• TV shows
• Concert specials

The platform is actively strengthening its educational content team, recently posting positions for:

• Senior audiobooks editor
• Audiobooks backend engineer (focusing on scalable content expansion)

Important context: Less than 1% of Spotify's U.S. subscriptions are standalone music-only packages, as the company increasingly focuses on bundled offerings. This bundling strategy provides Spotify with statutory royalty discounts, though it faces ongoing legal challenges from the MLC and criticism from songwriters and publishers.

The company continues to enhance its audiobook offerings, recently promoting a "Thoughts That Count" collection to U.S. subscribers, demonstrating its commitment to expanding beyond traditional music streaming services.

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