Weverse, Hybe's social platform for superfans, experienced significant growth in 2024 with a 19% increase in users, driven by the addition of major artists like Ariana Grande, Dua Lipa, and Megan Thee Stallion.

The platform saw substantial regional growth in 2024:

• US and Canada: 16% increase
• Brazil: 21% increase
• Mexico: 14% increase
• Japan: 22% increase
• Taiwan: 54% increase

E-commerce performance highlights:

• 20.6 million pieces sold (13% increase from 2023)
• Physical merchandise: 10% increase
• Digital merchandise: 24% increase with 3.4 million units sold
• Top markets: South Korea, US, and Japan
• Popular items: BTS ARMY and SEVENTEEN CARAT memberships

Recent platform improvements include:

• New subscription tier offering:
  • Ad-free viewing
  • Video downloads
  • High-quality streaming
  • Language translation

According to Weverse President Joon Choi, 2024 marked a "transformative year" for the company, with continued focus on innovating services for artists and fans. The platform, launched in 2019, has successfully expanded beyond its K-pop roots to become a global fandom culture hub.

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