OpenAI's Promised Media Manager Tool for Content Opt-Out Remains Undelivered in 2025

OpenAI's Promised Media Manager Tool for Content Opt-Out Remains Undelivered in 2025

By Marcus Hartley

January 16, 2025 at 01:36 AM

OpenAI promised to release a 'Media Manager' tool in 2024 that would allow creators and content owners to opt out of AI training. However, as we enter 2025, the tool remains undelivered and appears to be a low priority for the company.

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The tool was announced in May 2024 as a response to criticism over OpenAI's practice of using internet content for AI training. It was meant to be a groundbreaking solution allowing creators to control how their content is used in AI development.

Key points about the Media Manager tool:

  • Intended to identify copyrighted text, images, audio, and video across multiple sources
  • Would reflect creator preferences for AI training opt-out
  • Required "cutting-edge machine learning research" to develop

Current status:

  • No public mentions of Media Manager since the May 2024 announcement
  • Former employees confirm it wasn't a priority project
  • Fred von Lohmann, who led the project, has left his full-time position
  • Company continues facing legal challenges from artists, writers, and content creators

The lack of progress on Media Manager is particularly notable as OpenAI's latest Sora model continues to generate content that includes copyrighted materials, trained on billions of web pages, videos, and images without clear permission mechanisms.

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Neon Boiler Room sign

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