Doritos' Giant Vending Machine Stage Returns as SXSW Fixture
The iconic Doritos vending machine stage is returning to SXSW 2013, solidifying its position as a festival mainstay. Located at 5th and Red River in downtown Austin, the 62-foot structure stands prominently against the Hilton backdrop.
Giant Doritos ad on building wall
Now branded as the Doritos BoldStage, the venue will feature an impressive lineup including LL Cool J, Public Enemy, Doug E. Fresh, and Ice Cube. The stage is scheduled to open on March 14th.
Doritos Stage at SXSW Austin
The interactive experience incorporates social media heavily, with fans able to influence various aspects of the performances through Twitter. Audience members can vote for LL Cool J's opening act and control stage effects in real-time. The entire event will be streamed live on Facebook.
Illuminated Doritos stage at SXSW festival
This corporate presence at SXSW signals a significant shift in the festival's evolution. While some longtime attendees express concern about commercialization, the Doritos stage has paved the way for other major brands to participate, suggesting a new era for the Austin-based festival.
Related Articles
Kenny Chesney Announces Historic 12-Show Residency at Las Vegas Sphere, First Country Artist to Perform at Venue
