Warner Music India (WMI) has acquired a minority stake in SkillBox, a ticketing and live events platform, as part of Warner Music Group's strategy to expand in emerging markets.

The investment aligns with WMI's three-pronged growth strategy:

• Bringing Indian music to global audiences
• Establishing a major cultural presence in India
• Securing a top-three market position in revenue and market share

SkillBox, founded by Amnol Kukreja and Sandip Ranjhan, has evolved from a ticketing platform into a comprehensive live entertainment company. The platform serves over 1.5 million users, offering:

• Artist tours
• Ticketing solutions
• Branded event experiences
• Community-driven events
• Artist management
• Live technology solutions

Jay Mehta, Managing Director of WMI, emphasizes that this investment supports their artist-first, fan-first approach while capitalizing on India's growing live entertainment market.

The partnership enables WMI to:

• Expand artist services
• Enhance technological capabilities
• Create new revenue streams beyond traditional music sales
• Connect artists with fans across India
• Strengthen their position in the region's developing live entertainment space

This strategic move reflects Warner Music Group's broader focus on emerging markets, with CEO Robert Kyncl identifying India as a high-growth potential market for future expansion.

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