UNIFI Music Launches Sasha, AI-Powered Platform for Artist Management
UNIFI Music is developing an AI-powered artist management platform called Sasha to address the significant challenges facing emerging artists. The platform aims to provide comprehensive management services for artists in the early stages of their careers who typically can't access or afford professional management.
Businessman wearing dark suit and tie
Key Features of Sasha:
- Question-driven interface supporting multiple languages
- Integration with UNIFI's "LinkedIn for Music" platform
- Task automation for venue research, social media management, and logistics
- Future capabilities for contract negotiation and tour management
- Customized guidance using Large Language Models (LLMs)
The platform serves two main purposes:
- Providing emerging artists with professional management tools and guidance
- Helping existing managers eliminate time-consuming tasks to become "super managers"
Sasha at Unifi Music offices
AI interface for feedback response
Unlike other AI music initiatives focused on content creation, UNIFI Music's approach targets the management and business aspects of the industry. The platform aims to democratize access to professional management resources and help emerging artists navigate the complex music industry landscape more effectively.
For more information, contact La'Shion Robinson at [email protected].
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