TikTok's influence on mainstream music reached new heights in 2024, with 13 of 16 Billboard Hot 100 #1 hits in the US directly tied to TikTok trends. The platform's impact extends globally, with similar success in the UK where 10 of 11 chart-topping singles gained popularity through TikTok.

The platform's Top 10 Songs in the US generated 140 million creations globally, while worldwide hits accounted for over 200 million video creations and 8 billion Spotify streams. "Gata Only" by FloyyMenor and Cris Mj emerged as TikTok's global song of 2024.

US Top 10 Songs on TikTok (2024):

• "Million Dollar Baby (VHS)" – Tommy Richman
• "Carnival" – Kanye West & Ty Dolla $ign
• "Tell Ur Girlfriend" – Lay Bankz
• "Type Shit" – Future, Metro Boomin, Travis Scott & Playboi Carti
• "Never Lose Me" – Flo Milli
• "Champagne Coast" – Blood Orange
• "Birds of a Feather" – Billie Eilish
• "Magic Johnson" – ian
• "TGIF" – GloRilla
• "Gata Only" – FloyyMenor & Cris Mj

US Top Artists on TikTok (2024):

• Sabrina Carpenter
• Ice Spice
• NLE Choppa
• Billie Eilish
• Meghan Trainor
• Olivia Rodrigo
• Addison Rae
• KATSEYE
• Benson Boone
• Lay Bankz

Ole Obermann, Global Head of Music Business Development at TikTok, emphasized the platform's role as "the music industry's primary launchpad," noting its significance in artist discovery and career development. The platform continued strengthening its music presence through partnerships with major artists like Taylor Swift, Billie Eilish, and Sabrina Carpenter, offering immersive in-app experiences and specialized campaigns.

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