TikTok and Douyin Break Records with $6 Billion in Annual In-App Purchases
TikTok and its Chinese counterpart Douyin have become the first non-gaming apps to exceed $6 billion in annual in-app purchases, according to recent Sensor Tower data. The platform achieved a record-breaking $1.9 billion in gross IAP revenue during Q4 2024.
TikTok logo on device display
This remarkable performance puts TikTok ahead of all other apps and games, with revenue more than double that of second-place Monopoly Go ($2.6 billion). The platform's IAP revenue showed a substantial increase of $4.4 billion compared to 2023.
Despite ranking second in Q4 2024 downloads behind Instagram, TikTok's revenue growth remains strong. The platform's monetization success stems from:
- Virtual gifts purchased by users for creators (TikTok retains 50% of payouts)
- Growing e-commerce integration, particularly in Douyin
- Expanding in-stream shopping features
The data includes both TikTok and Douyin revenues, with Douyin operating under stricter Chinese regulations and focusing more heavily on e-commerce. Having already reached $10 billion in total consumer spending in 2023, TikTok's growth trajectory suggests even higher numbers for 2025.
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Other top downloaded apps in Q4 2024 include WhatsApp, Facebook, and Temu, showing TikTok's strong position among established social media platforms.
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