SoundCloud and Ticketmaster have announced a comprehensive integration partnership that enables direct ticket sales through the SoundCloud platform. This deal arrives amid discussions between Ticketmaster and various streaming services, including Spotify.


Key features of the partnership:

• Artist Pro profiles can now display upcoming shows
• Direct ticket purchases through SoundCloud's platform
• Integration with Ticketmaster's Universe ticketing and marketing system
• Ability for artists to create events, sell tickets, and share shows within SoundCloud

The partnership coincides with SoundCloud's recent launch of Fan Recognition, which allows artists to identify and highlight their most dedicated listeners, including "first fans" and "top fans" based on streaming volume.

SoundCloud emphasizes this integration is just the beginning, with plans to expand platform capabilities further. The timing aligns with the industry's growing focus on superfan monetization, as demonstrated by platforms like Hybe's Weverse, which recently introduced paid digital memberships and direct artist-fan messaging.

While Spotify currently allows artists to display tickets from various vendors (including Ticketmaster, AXS, and Eventix), SoundCloud's integration offers a more streamlined, in-platform purchasing experience.

This development represents a significant step in connecting streaming platforms with live event ticketing, potentially setting new standards for artist-fan engagement and revenue opportunities in the digital music ecosystem.

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