Tidal is undergoing another significant round of layoffs as CEO Jack Dorsey aims to restructure the company with a startup mindset. The streaming service will reduce its workforce across multiple departments, potentially affecting up to 100 employees—approximately 25% of its total staff.

Key changes include:

• Complete elimination of product management and marketing functions
• Reduction in design team size
• Potential engineering team cuts in coming weeks
• Focus on engineering and design moving forward

This marks Tidal's second major layoff in less than a year, following a 10% staff reduction in December. The company, acquired by Dorsey's Block for $300 million in 2021, continues to struggle against major competitors like Spotify and Apple Music, which together with YouTube Music and Amazon Music control 97% of U.S. music streaming subscriptions.

A Tidal spokesperson confirmed these changes, stating the company will "focus on serving artists in the most meaningful way" with a streamlined approach to product development.

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