Glassnote Records has partnered with Hook, an AI-powered social music app, to incorporate tracks from emerging artists including Tors, bby, Hayes Warner, and Dylan Cartlidge. The partnership will expand to include more Glassnote artists in the future.

Hook, which launched on iOS last month, uses ethically-trained AI technology to allow users to create remixed versions of songs, including speed adjustments, mashups, and genre transformations. This addresses the growing trend of modified music on platforms like TikTok while ensuring proper artist compensation and control.

Key features of the Hook platform:

• Provides new revenue streams for artists through derivative works
• Offers granular control over how fans can interact with licensed music
• Delivers global performance data for remixes
• Implements a consumption-based payment model

Daniel Glass, Founder & President of Glassnote Music, emphasizes the importance of embracing new technology while protecting artists' creative integrity. The platform aims to balance innovation with proper rights management and compensation for creators.

Hook's development is led by CEO Gaurav Sharma, former COO of JioSaavn, who brings extensive experience in music streaming and licensing. Under his leadership, JioSaavn grew to over 100 million monthly active users.

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