Spotify plans to launch its premium-tier service, Music Pro (previously known as Supremium or Deluxe), through multiple phases starting in 2025. The new tier will be available as an add-on to existing subscriptions for approximately $5.99 monthly in the US.

Key Features of Spotify Music Pro:

• Enhanced audio quality (a first for Spotify)
• Advanced AI and mixing capabilities
• Exclusive concert ticket access and presale opportunities
• Premium seating options for concerts
• Potential exclusive artist content and early music releases

CEO Daniel Ek previously suggested a total monthly cost of around $17-18 for US subscribers. However, Bloomberg reports that final details are still being negotiated, with some major music companies yet to fully commit to the platform.

Implementation Details:

• Phased testing beginning in 2025
• Initial launch markets still undetermined
• Preliminary discussions ongoing with promoters and ticketing platforms
• Feature rollout may follow Spotify's typical pattern of testing in non-US markets first

The launch comes as Spotify seeks to address streaming plateau concerns in established markets while expanding its superfan monetization strategy. This move follows the success of recent features like AI DJ and Daylist, though the company has traditionally lagged behind competitors Apple Music and Amazon Music in offering high-fidelity audio options.

Despite the delayed launch from initial 2023 and 2024 projections, Spotify continues to maintain strong user growth and subscriber numbers, even without premium audio quality options that competing services currently offer.

Related Articles

Previous Articles