Sony Music Publishing (SMP) has expanded its operations into Thailand with the launch of a new flagship office in Bangkok, marking a significant milestone as the first international publisher to establish a dedicated local team in the country.

Tatchara Longprasert has been appointed as General Manager of SMP Thailand, reporting directly to Carol Ng, President, Asia. Longprasert brings over a decade of industry experience, having previously served as A&R Director at Sonray Music and held positions at Warner Music Thailand and BEC World PLC.

The new office will focus on:

• Developing and promoting Thai songwriters locally and globally
• Building partnerships with music labels and collection societies
• Expanding creative and commercial opportunities in the Thai market
• Providing comprehensive publishing services

Carol Ng emphasized Thailand's rich musical heritage and growing repertoire, noting increased demand for dedicated music publishing services with global reach. Guy Henderson, President, International, expressed confidence in the team's ability to advance Thai writers' global achievements.

Longprasert stated his commitment to supporting local talent while expanding their global network, ensuring fair and transparent practices in music publishing, and contributing to the growth of Thailand's creative community.

This strategic expansion demonstrates SMP's dedication to developing the Thai music industry while creating new opportunities for local songwriters to reach international audiences.

Related Articles

Previous Articles