Shaboozey, known for "A Bar Song (Tipsy)," will star in Nerds Gummy Clusters' Super Bowl commercial, following Addison Rae's appearance last year. The ad will air during the February 9 Super Bowl broadcast on Fox.

Photo Credit: Ferrara Candy Co.

A teaser reveals Shaboozey enjoying Nerds Gummy Clusters while playing guitar, joined by a Nerds character on stage. The musician also contributed to the ad's musical composition.

Reflecting on his connection to the brand, Shaboozey shared his childhood excitement about finding Nerds in his Halloween candy haul. This personal connection makes his Super Bowl appearance particularly meaningful.

The partnership follows Nerds' successful 2023 Super Bowl campaign, which helped the brand gain 4.3 percentage points in market share. Greg Guidotti, Ferrara's chief marketing officer, notes that with only 25.1% household penetration, there's significant growth potential.

Nerds will compete for viewer attention alongside other major snack brands, including Doritos and Pringles, during the game. Fox is reportedly asking over $7 million for 30-second ad spots.

Established in 1983 under the Wonka name, Nerds is now part of Ferrara's portfolio, which includes other popular candies like Laffy Taffy, SweeTarts, Bottle Caps, and recently acquired Jelly Belly.

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