Roblox's new in-platform app 'Clip It' has emerged as a significant competitor in the short-form video space, accumulating over 1 billion views and 8 million monthly active users since its March 2024 launch by Neura Studios.

Clip It functions as a TikTok-style platform exclusively within Roblox, offering users comprehensive editing tools to create and share game clips or custom avatar content with different backgrounds. The app replicates the familiar scrolling and engagement features of popular social media platforms while maintaining a Roblox-specific focus.

Key Features and Monetization:

• Full editing suite for content creation
• Custom background options
• Integrated programmatic ad system
• Purchasable content packs
• Direct Robux transactions for user-generated items

The platform has already received recognition through Roblox's $35 million Creator Fund and earned an Innovation Award at the 2024 Roblox Developers Conference. Neura Studios is expanding its advertising capabilities with upcoming features including:

• Full-screen video ads
• Custom branded integrations
• Enhanced social media embedding

Several brands have already partnered with Clip It, with more negotiations underway, positioning the platform as a growing force in the gaming-focused social media landscape.

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