Paris Hilton has achieved remarkable success on Roblox, selling 500,000 paid emotes at 100 Robux ($1.25 USD) each during November/December 2023. Her virtual experience "Slivingland" attracted over 3.2 million visits between August 2023 and February 2024.

According to an 11:11 Media and GEEIQ report, the exposure generated by Hilton's Roblox world equals a $60 million traditional advertising campaign. Slivingland serves as an entertainment hub featuring fashion and avatar customization, key elements of Roblox's platform which now boasts 71 million daily users and $2.79 billion in annual revenue for 2023.

While specific revenue-sharing details between Hilton and Roblox remain undisclosed, typical Roblox revenue splits are:

• 25% App Store Fees
• 24.5% Developer Share
• 26% Platform Costs
• 24.5% Roblox Share

This isn't Hilton's first venture into virtual worlds. She launched "Paris World" on Roblox in October 2021 and "Parisland" in The Sandbox metaverse in February 2023. Her company, 11:11 Media, also participated in a $54 million investment round for Story Protocol in September 2023, demonstrating her continued commitment to digital innovation.

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