P Diddy's Record Label: Bad Boy Entertainment - Complete Guide
P. Diddy's record label, Bad Boy Records (also known as Bad Boy Entertainment), was founded in 1993 and has become one of the most influential hip-hop record labels in music history. The label was established by Sean "Diddy" Combs after his departure from Uptown Records, where he worked as a talent director.
Bad Boy Records quickly rose to prominence in the mid-1990s with the signing of iconic artists like The Notorious B.I.G., who became one of the label's most successful acts. The label's roster has included numerous platinum-selling artists such as Faith Evans, Mase, 112, Total, and The Lox.
Throughout its history, Bad Boy Records has operated under various distribution partnerships. Initially, the label had a joint venture with Arista Records, which lasted until 2002. Later, it formed partnerships with Universal Music Group, Atlantic Records, and currently operates under Epic Records, a division of Sony Music.
Notable achievements of Bad Boy Records include:
Over 400 million albums sold worldwide Multiple Grammy Awards Numerous Billboard Hot 100 hits Launching the careers of dozens of successful artists
The label's business model expanded beyond music to include:
Bad Boy Films Bad Boy Clothing Line Sean John Fashion Brand Justin's Restaurant (former venture)
Today, Bad Boy Records continues to operate under P. Diddy's leadership, though with a smaller roster compared to its peak years. The label maintains its headquarters in New York City and remains an important part of hip-hop culture, despite shifting its focus more towards artist development and digital distribution in recent years.
Bad Boy Records has adapted to the changing music industry landscape by embracing streaming platforms and digital distribution while maintaining its reputation as one of hip-hop's most recognizable brands. The label's current operations focus on both managing established artists and discovering new talent in the contemporary music scene.