Italy's recorded music market grew by 8.5% in 2024, securing its position as the EU's third-largest music market behind Germany and France. This marks the seventh consecutive year of growth for the Italian market.

Key Market Highlights:

• Streaming dominates with 67% of total revenues, growing 13.5% to reach 308.1 million euros
• Total streams reached 95 billion (31% increase from 2023)
• Subscription-based streaming grew 17.1%
• Video streaming increased by 14.1%
• Digital market totaled 312.2 million euros (13.1% growth)

Physical Market and Performance Rights:

• Physical format represents 13% of total revenues (2.1% decline)
• Vinyl continues growth (6.8% increase), making Italy the 8th largest vinyl market globally
• Performance rights grew 2.6% to 74.8 million euros (16% of total revenue)
• Sync revenue declined 4.8%, now representing 3% of total revenues

Export and Digital Transformation:

• Music export royalties reached 27.95 million euros (13.8% increase)
• Digital exports showed strong growth of 24.4%
• 82% of streams came from post-2010 releases
• Market shows clear shift toward access-based consumption over ownership

The Italian market continues its digital transformation, with paid streaming leading growth and changing consumer habits. Despite physical format decline, vinyl remains resilient, while performance rights maintain their position as the second-largest revenue source after streaming.

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