NetEase Cloud Music, China's leading music streaming platform, has secured a strategic licensing agreement with South Korea's Kakao Entertainment for digital music distribution in the Chinese market.

The partnership allows NetEase Cloud Music to distribute Kakao's extensive music catalog throughout China, targeting younger audiences through diverse collaborative approaches. Both companies will work together to promote Korean music and expand content offerings for Chinese listeners.

Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, emphasized the partnership's importance in strengthening their international music offerings and connecting music lovers with their favorite artists. The platform, boasting 206 million monthly active users and over 44 million paying subscribers in 2023, has become particularly popular among younger music enthusiasts.

Kakao Entertainment expressed enthusiasm about the collaboration, highlighting the opportunity to connect their artists with China's young music lovers through NetEase's platform. As a major force in K-pop music globalization, Kakao Entertainment brings significant influence and fan engagement to the partnership.

The agreement leverages NetEase Cloud Music's advanced recommendation system to efficiently distribute Kakao Entertainment's content in China, while both companies explore additional opportunities to enhance the music experience for their shared audience.

Through this collaboration, both companies aim to create new avenues for artist exposure and fan engagement, ultimately enriching the music streaming experience for Chinese listeners while expanding K-pop's presence in the market.

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