Music Tectonics 2024 brought together music industry professionals and tech innovators in Santa Monica for discussions on crucial industry developments and opportunities.

Conference director Dmitri Vietze celebrated the 25th anniversary of Rock Paper Scissors while hosting attendees along the Santa Monica pier.

A key fireside chat featured Bob Moczydlowsky (former Managing Director of Techstars Music) and Joe Tou (Sony Ventures), offering valuable insights for startups seeking financing. Tou emphasized the industry's readiness for creative innovation and new platforms.

Startup competition finalist Soloist showcased their mobile loop pedal technology. Founder Parker Busick explained how the app connects musicians globally, allowing users to create music with loops uploaded by other musicians worldwide.

The conference relocated to the Annenberg Community Beach House for its second day, hosting discussions focused on:

• Streaming fraud prevention strategies
• Artist-fan relationship development
• Merchandising opportunities
• Revenue optimization

Billboard's Tetris Kelly emphasized the importance of fan appreciation in driving merchandise and ticket sales. The event also featured a creators' fair, showcasing innovations from companies like Roland.

The three-day conference (October 22-24) maintained its focus on innovation while bringing together various sectors of the music industry, from recording to creator tools, in a collaborative environment.

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