Kendrick Lamar's Super Bowl LVIII Halftime Show has made history as the most-watched halftime performance ever, surpassing Michael Jackson's 1993 record. The show attracted an impressive 133.5 million viewers, exceeding the main game's average viewership of 127.7 million.

Photo Credit: Roc Nation

Viewership peaked during the second quarter between 8:00-8:15 PM ET, with 135.7 million viewers tuning in specifically for the halftime show. The performance featured special guests Samuel L. Jackson, DJ Mustard, SZA, and Serena Williams during the nearly 13-minute set.

The overall Super Bowl broadcast set new records across multiple platforms:

• 2% increase from last year's total viewership
• Record-breaking streaming numbers with 13.6 million viewers on Tubi
• Nearly 1 million additional viewers through NFL+ and other NFL platforms
• Combined viewership across Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties

The show generated additional interest due to Lamar's performance of his Grammy-winning Drake diss track "Not Like Us," which recently made history by winning all five Grammy categories for which it was nominated.

This record-breaking viewership demonstrates the continued growth of the Super Bowl as a cultural phenomenon, with the halftime show increasingly becoming as much of a draw as the game itself.

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