K-pop group NewJeans has officially rebranded as 'NJZ' amid their ongoing legal dispute with Hybe/Ador, announcing new music and an upcoming March concert performance.

The group revealed their new identity through social media, where their "jeanzforfree" profile (now updated to reflect the NJZ name) has already gathered 4.6 million Instagram followers. Meanwhile, the original NewJeans Instagram account, which appears to be outside the members' control, continues to post sponsored content with its 12.7 million followers.

Key developments:

• NJZ will perform at Hong Kong's ComplexCon on March 23rd
• The group has confirmed new music is in development
• A dedicated PR social account is now managed by members' parents
• Initial contract lawsuit hearing is scheduled for April
• Member Hanni faces work visa challenges in South Korea

The legal battle stems from disputes between Hybe and Ador's founder Min Hee-Jin, resulting in multiple lawsuits after the group's demands for Min's reinstatement were rejected. Hybe maintains that the group remains under contract, while NJZ has moved to terminate their agreement.

Ador has expressed disappointment with the group's upcoming concert while stating they remain open to reconciliation talks, though the situation appears unlikely to resolve amicably given recent developments.

Despite these challenges, including visa concerns for Australian member Hanni, NJZ continues to move forward with their activities, with member Minji confirming new music is in production.

Related Articles

Previous Articles