BMG has unveiled a refreshed brand identity as part of its significant transformation under CEO Thomas Coesfeld. The company worked with London's Wolff Olins to develop the new look, moving away from its signature red color scheme to a more subtle blue-and-gray palette.

The rebranding aligns with BMG's "BMG Next" framework, emphasizing the company's evolution into a modern music company. The new homepage showcases relationships with artists like Jelly Roll and Lainey Wilson, reflecting BMG's artist-centric approach.

"Our new visual identity isn't just about aesthetics—it's a statement of intent," says CEO Thomas Coesfeld. "We put artists and songwriters at the heart of everything we do, embrace technology, and collaborate with partners while maintaining our commitment to artist advocacy."

Since Coesfeld's appointment in July 2023, BMG has undergone several strategic changes:

• Multiple personnel reorganizations
• Termination of Warner Music's ADA partnership
• New alliance with Universal Music
• Expanded partnerships with Ubisoft, Tomorrowland Music, and Cirque du Soleil
• Continued acquisition of song rights, including the recent purchase of German publisher B612's catalog

The company reported over $500 million in revenue for H1 2024, with full-year results expected by March 31st through parent company Bertelsmann.

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