Bluesky Raises $15M Series A to Launch Creator Monetization Features, Stays Crypto-Free

Bluesky Raises $15M Series A to Launch Creator Monetization Features, Stays Crypto-Free

By Marcus Hartley

November 16, 2024 at 09:42 PM

Social media platform Bluesky has secured $15 million in Series A funding, led by Blockchain Capital, with participation from Alumni Ventures, True Ventures, SevenX, and notable tech investors.

Bluesky social media logo with butterfly

Bluesky social media logo with butterfly

Key developments from the funding announcement:

  • Platform will introduce creator monetization features
  • Subscription model planned for premium features like high-quality video uploads and profile customization
  • Basic platform access will remain free
  • No blockchain or cryptocurrency integration
  • Paid accounts won't receive preferential treatment in rankings
  • Direct payment system for creator support (similar to Patreon)

The platform currently boasts over 13 million users and has seen significant growth, particularly during recent X/Twitter controversies. Bluesky plans to use the funding to:

  • Support community growth
  • Enhance Trust and Safety measures
  • Develop the ATmosphere developer ecosystem
  • Implement new monetization features

The company emphasizes its user-first philosophy, distinguishing itself from competitors by avoiding hyperfinancialization through tokens, crypto-trading, or NFTs.

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