Big.Ass.Kids (B.A.K) and Too Lost have partnered to launch BAK Music Man, a revolutionary distribution service for independent artists. The platform combines comprehensive music distribution with community-driven artist services and enhanced music discovery opportunities.

Through Too Lost's technology, artists gain access to over 450 global digital service providers (DSPs), personalized account management, and innovative funding solutions. The platform's standout feature is the BAK Play.Ground, a members-only digital community connecting artists with vetted music industry professionals.

Key Features:

• Personalized account managers
• Access to funding ($10,000 to $10M+)
• Artist discovery opportunities
• Global network of music professionals
• Direct hiring and collaboration tools

The platform offers unique artist discovery initiatives, including:

• "Another 48 Hours" bi-weekly emerging artist playlist series
• Annual "See You Next Year" collaboration with Pigeons and Planes
• Festival stage curation opportunities

"Being independent doesn't mean you have to do it alone," says B.A.K CEO le'Roy Benros. The Play.Ground addresses common industry challenges by providing vetted professionals, including former executives from over 20 countries, who offer contract-based services directly to artists.

The platform particularly benefits industry professionals affected by recent layoffs, offering them opportunities to continue their careers as freelancers while providing valuable expertise to emerging artists. The careful vetting process ensures a safe space for both artists and professionals, preventing exploitative practices and fostering meaningful collaborations.

BAK Music Man launched in November 2024, marking a significant shift in how independent artists can access resources, build their teams, and distribute their music while maintaining creative control and ownership of their rights.

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