TikTok's diminishing importance in music discovery has led industry players to seek more sophisticated talent-spotting solutions. Chartmetric's new Talent Search Tool offers a data-driven approach to identifying future music stars, analyzing over 10 million artists through multiple performance indicators.

The tool evaluates artists daily on a 1-10 scale across various metrics, focusing on two key areas:

Performance Metrics:

• User engagement rates
• Consistent growth across streaming platforms
• User-created playlist additions
• Social media effectiveness

Contextual Metrics:

• Editorial playlist placements
• Presence in high-growth "trigger cities"
• International reach
• Audience demographics

Unlike TikTok's viral-focused approach, Chartmetric emphasizes long-term success indicators. Research shows that less than 1% of TikTok tracks go viral, and only 15% of those achieve sustained streaming growth on platforms like Spotify and Apple Music.

The tool serves multiple industry stakeholders:

• Record labels seeking rapid growth prospects
• Publishers focusing on established success
• Artist managers tracking client progress
• Advertisers analyzing audience demographics
• Educational institutions training future professionals

Chaz Jenkins, Chartmetric's Chief Commercial Officer, notes that while gut instinct remains important in A&R, the overwhelming volume of new music releases necessitates data-driven decision-making. The platform helps users identify promising talent earlier and more accurately than traditional methods.

The tool's flexibility allows users to customize searches based on specific criteria, including genre, region, gender, and career stage, making it valuable for various business objectives beyond simple artist discovery.

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