Apple Vision Pro Launches Exclusive Kendrick Lamar 'HUMBLE' Experience on Apple Arcade
Apple Vision Pro is launching an exclusive Kendrick Lamar experience through Apple Arcade, coinciding with his upcoming Apple Music Halftime Show performance at Super Bowl LIX.
Kendrick Lamar in Vision Pro headset
The "HUMBLE" Synth Riders Experience launches February 6 for Apple Arcade subscribers, offering an immersive musical journey inspired by Kendrick Lamar's iconic music video. Players can experience the song in two distinct modes:
- Mixed reality view showing real-world environment
- Fully immersive experience in a "musical dimension"
The experience features dynamic environments shifting between New Orleans and Los Angeles streets, with moody spotlights moving to the beat. Players navigate through crowds and interact with the music in a rhythm-driven adventure.
Synth Riders, developed by Kluge Interactive, includes this experience alongside other artist collaborations featuring Lindsey Stirling, Muse, and League of Legends. All content is accessible through an Apple Arcade subscription ($6.99/month for up to six users), with no additional in-app purchases required.
Mall interior with spiral stairs
The experience launches three days before Kendrick Lamar's Super Bowl LIX performance in New Orleans on February 9, offering fans unable to attend the show an innovative way to engage with his music.