Apple Music is now actively encouraging rights owners to submit International Standard Name Identifier (ISNI) metadata as part of their standard workflow procedure. This initiative aims to improve content attribution and discoverability across the platform.

ISNI is a globally recognized standard that provides unique identifying numbers to contributors of creative works, including musicians, artists, producers, publishers, and other industry professionals. As an ISO 22729-certified system, it works alongside other international standards like DOI, ISAN, ISBN, ISRC, ISSN, and ISWC.

Key Benefits of ISNI Implementation:

• Unambiguous attribution of music and creative works
• Enhanced search and discovery for listeners
• Streamlined digital workflows for rights management
• Improved copyright and royalties administration
• Better correlation between different platforms

Tim Devenport, ISNI International Agency's Executive Director, praised the move: "Leveraging ISNI's capabilities as a bridging identifier — alongside Apple ID and other international standards — should further streamline the information exchanges underlying digital discovery to the benefit of creators and consumers alike."

This implementation represents a significant step forward in standardizing music industry metadata, ensuring accurate attribution and simplified rights management across the global digital music ecosystem.

Related Articles

Previous Articles