YouTube is partnering with Creative Artists Agency (CAA) to develop AI deepfake detection and removal tools, giving talent more control over their digital likeness.

The collaboration will provide CAA talent with early access to technology that identifies and manages AI-generated content featuring their likeness. These tools will help detect synthetic media and streamline the removal request process through YouTube's privacy complaint system.

Initial testing will begin in early 2024, focusing on CAA's roster of actors and professional athletes from the NBA and NFL. The talent will provide crucial feedback to help refine YouTube's AI detection systems and creator controls.

Neal Mohan, YouTube's CEO, emphasizes that responsible AI development requires strong partnerships. The platform aims to balance AI's creative potential while protecting creators' rights to their likeness.

Bryan Lourd, CEO & Co-Chairman of CAA, highlights the importance of ethical AI development and talent rights protection. The partnership focuses on creating talent-friendly solutions that align with both organizations' goals of responsible AI implementation.

Key Features of the Partnership:

• Early access to AI detection technology
• Streamlined content removal process
• Direct feedback from high-profile talent
• Focus on protecting creative rights
• Responsible AI development approach

This initiative represents YouTube's first step in a broader testing effort to address AI-generated content concerns while maintaining creative opportunities for the platform's community.

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