Yamaha Music Innovations has partnered with music streaming service Audiomack to expand its presence in the African market.

This strategic collaboration targets Audiomack's 100+ million registered users, leveraging the platform's free-to-upload model that's particularly appealing in emerging markets. The partnership aligns with Yamaha's goals to contribute to local music culture while expanding market reach.

The collaboration's first initiative is the Audiomack & Yamaha's Zinoleesky "Abanikanda" Remix Contest, designed to engage young African artists. Through this and future projects, Yamaha aims to:

• Deepen understanding of African music culture
• Develop region-specific digital musical instruments
• Create opportunities for local artists
• Build relationships with African creators
• Incorporate local feedback into product development

Audiomack has demonstrated success in emerging markets, particularly in South Asia, where it:

• Generates over 160 million monthly Punjabi streams globally
• Serves 200,000+ monthly active users in India
• Recently partnered with Saregama to expand its Bollywood catalog
• Maintains strong presence across Pakistan, Bangladesh, and other South Asian markets

The partnership represents Yamaha's continued commitment to supporting artist self-expression and sustaining local music cultures through strategic collaborations.

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