Photo Credit: Deon A. Webster

UnitedMasters has extended its partnership with the NFL through the 2027 season, building upon their initial three-year agreement from 2023. This collaboration enables the NFL to access UnitedMasters' extensive library of cleared music tracks for their programming.

Key aspects of the partnership:

• NFL gains access to UnitedMasters' fully-cleared sync library
• Music integration across all NFL programming
• Artists maintain ownership of their masters
• NFL Member Clubs can access specialized licensing packages
• Global exposure opportunity for independent artists

Steve Stoute, UnitedMasters' Founder & CEO, emphasizes that this partnership creates a unique platform where independent artists can connect with millions of football fans worldwide.

Seth Dudowsky, NFL's Head of Music, notes that UnitedMasters provides the flexibility and diverse music library essential for today's media landscape.

UnitedMasters has already launched successful artists like BigXThaPlug, Anycia, Brent Faiyez, and Tobe Nwigwe. This NFL partnership complements their existing relationship with the NBA, which began in 2018 and recently expanded into Africa.

The collaboration ensures a continuous supply of fresh music for NFL content while providing independent artists with unprecedented exposure to a global audience.

Related Articles

Previous Articles