UK Regulator Probes Hasbro's $4 Billion Peppa Pig Acquisition
The Competition and Markets Authority (CMA) in the United Kingdom has launched an investigation into Hasbro's $4 billion acquisition of Entertainment One (eOne), citing concerns about potential competition reduction.
The all-cash deal, announced in August, would give Hasbro control over eOne's diverse portfolio, including the popular children's series Peppa Pig and Death Row Records. The CMA will begin its investigation on November 22nd, with the first phase concluding by January 21st. A second phase may follow if deemed necessary.
Hasbro wordmark in blue
Hasbro primarily targeted eOne's family-oriented content, particularly successful shows like Peppa Pig, PJ Masks, and Ben & Holly's Little Kingdom. However, CEO Brian Goldner also expressed interest in eOne's music properties, noting their value for advertising, television, and film applications.
The CMA holds authority to modify or block the deal completely and is currently accepting submissions from interested parties. This scrutiny follows similar oversight of Comcast's Sky purchase.
While primarily known for toys and games like Monopoly, Hasbro's content division Allspark already manages major properties including:
- Transformers
- Robots in Disguise
- My Little Pony
The acquisition would significantly expand Hasbro's entertainment portfolio, combining their existing IP with eOne's "story-led global family brands" and content creation capabilities.
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