Taylor Swift's Eras Tour book has surpassed 1 million copies sold in its first week, becoming 2024's highest-selling new release print book and the fastest-selling book in the past four years. The book has also set a record as the best-selling music-themed book since Circana began tracking print sales two decades ago.

Photo Credit: Taylor Swift by Paolo Villanueva / CC by 2.0

The 256-page book, exclusively available at Target for $39.99, features:

• Over 500 images from the Eras Tour
• Never-before-seen performance photos
• Exclusive rehearsal shots
• Images of instruments, costumes, and set pieces
• Designer sketches
• Personal reflections and notes from Taylor Swift

Alongside the book, Target also launched The Tortured Poets Department: The Anthology on physical formats. The exclusive release includes:

• Four marbled, translucent vinyl discs
• A 12-by-12-inch exclusive poster
• 35 tracks, including four bonus acoustic songs
• CD format option

Rick Gomez, Target's executive vice president and chief commercial officer, noted the "record-breaking response" to both releases. The retailer continues its partnership with Swift, now offering more than 10 exclusive versions of her albums, including the Phantom Clear vinyl version of The Tortured Poets Department, which set Target's all-time music pre-order record.

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