Spotify's New Royalty Statements Reveal 97% of Subscriptions Now Classified as Lower-Paying Bundles
Spotify's first post-bundled royalty statements reveal a dramatic shift in subscription categorization, with 97% of all subscription accounts now classified as lower-paying bundles. This change is significantly impacting music publisher revenues.
Key findings from March 2024 statements:
- Nearly 20 million Individual subscriber accounts transitioned to bundled plans
- Only 869,912 Individual accounts remain non-bundled
- 4.17 million Duo accounts are now audiobook-bundled (up from 3.86 million)
- 5.65 million Family accounts are audiobook-bundled (up from 5.27 million)
- Almost zero non-bundled Duo or Family plans remain
Bundle of tied wood sticks
Financial Impact:
- Estimated annual royalty decline exceeds $160 million
- Spotify's recent price increases will generate $500+ million annually
- Publishers expected to see minimal gains from these increases due to bundling
Industry Response:
The NMPA and music publishers are taking action through:
- MLC lawsuit challenging bundling reclassifications
- FTC complaints about "unfair and deceptive practices"
- Push for federal legislation allowing direct publisher negotiations
- MLC audit of Spotify's royalty payments
Spotify maintains its bundling approach is industry standard and plans to:
- Continue with bundle-focused strategy despite opposition
- Potentially introduce a music-only option in the US
- Defend against legal and legislative challenges
NMPA music bundling image
Man wearing green shirt at screen