Sony Music Publishing has renewed and expanded its exclusive global administration deal with TIPS Music, one of India's leading music companies.

The multi-year agreement now includes YouTube rights worldwide (excluding India) and covers TIPS Music's extensive catalog of over 32,000 tracks across 24 languages. The catalog features prominent Bollywood soundtracks and popular Indian music, with TIPS planning to release 12-15 Bollywood/regional film albums annually, alongside independent music under their Tips Originals brand.

This strategic partnership aims to amplify Indian music globally through:

• Administrative rights management
• Synchronization opportunities
• Enhanced promotion across digital platforms
• Expanded YouTube monetization

Guy Henderson, President International at Sony Music Publishing, praised TIPS' consistent growth and expressed excitement about their future collaboration. Kumar Taurani, Managing Director of TIPS Music Ltd., highlighted the partnership's success in expanding international music usage within their first year.

The deal strengthens both companies' positions in the global music market, with TIPS benefiting from Sony's international network and reporting systems. According to Hari Nair, CEO of TIPS Music Ltd., the addition of YouTube rights is expected to significantly boost their international publishing revenues.

Dinraj Shetty, Managing Director of Sony Music Publishing India, emphasized their commitment to bringing Indian music to worldwide audiences through this enhanced partnership.

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