Snoop Dogg's Record Label: What Company Does The Hip-Hop Legend Own?
Snoop Dogg owns several record labels, with Doggy Style Records being his primary label founded in 1995. This label operates as a subsidiary of Death Row Records, which Snoop Dogg acquired in February 2022 from MNRK Music Group (formerly eOne Music).
Doggy Style Records was established during Snoop's early career and has been home to artists like Tha Eastsidaz, Lady of Rage, and Snoop's own releases. The label has maintained consistent operations for over two decades, focusing primarily on hip-hop and R&B artists.
In a significant business move, Snoop Dogg purchased Death Row Records, the legendary label where he started his career, for an undisclosed amount. Death Row Records, founded by Dr. Dre and Suge Knight, was instrumental in launching Snoop's career with his debut album "Doggystyle" in 1993.
Under Snoop's ownership, Death Row Records has embraced modern technology, becoming the first major record label to operate as an NFT label. This transformation includes releasing music through blockchain technology and exploring virtual reality experiences.
The current structure of Snoop's music empire includes:
Doggy Style Records - His original independent label Death Row Records - Acquired in 2022 Death Row Cannabis - A subsidiary focusing on cannabis products Death Row Digital - Handling NFT and digital releases
Through these labels, Snoop Dogg continues to influence the music industry while adapting to new technological trends and business opportunities. His ownership of Death Row Records, in particular, represents a full-circle moment in his career, bringing the iconic label under the control of one of its most successful artists.
I've watched Snoop Dogg transform these labels into modern entertainment companies, expanding beyond traditional music distribution into digital assets, merchandise, and various entertainment ventures. His business acumen has helped maintain these labels' relevance in today's rapidly evolving music industry.