Realize Music Partners With UMG & WMG for Revolutionary VR Singing Wellness App

Realize Music Partners With UMG & WMG for Revolutionary VR Singing Wellness App

By Marcus Hartley

December 12, 2024 at 09:21 PM

Realize Music Inc. has partnered with Universal Music Group (UMG) and Warner Music Group (WMG) to launch Realize Music: Sing, a VR self-care singing app launching exclusively on Meta Quest on January 23, 2025.

Stylized owl with "Realize Music" text

Stylized owl with "Realize Music" text

The app combines entertainment with wellness by creating immersive audio-visual experiences that aim to reduce stress and promote relaxation through singing. Users will have access to over one million songs across all genres, with new music added weekly. The subscription will cost $9.99 monthly or $99 annually.

Key Features:

  • Dynamic visuals that respond to singing
  • Lyric visualization with visual effects
  • Continuously expanding music library
  • Private, judgment-free singing environment

The company is led by Mike Wilson, celebrated producer and mental health advocate from Devolver Digital, and CEO Mark Roemer, who brings 20+ years of experience in gaming, tech, and wellness. The team includes veterans from Sony, Meta, Rockstar Games, and Guitar Hero.

"Singing has perhaps the most well-documented physiological and psychological benefits in the burgeoning new science of music for wellness," says Wilson, noting that fear of judgment prevents 80% of people from enjoying this ancient tradition.

Future Development Plans:

  • Expansions to Apple, Samsung, and Sony PSVR2
  • Adaptations for mobile, PC/Mac, and Smart TV platforms

Bryan Stone, UMG's Senior VP of Business Development, emphasizes their commitment to health and wellness through music, while WMG's Allan Coye highlights how this partnership creates new opportunities for artists to connect with fans while promoting self-care and relaxation.

Band performing on concert stage

Band performing on concert stage

Mariah Carey performing in black attire

Mariah Carey performing in black attire

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