The NCAA and TNT Sports Live Events have revealed Pitbull, Jelly Roll, and Chris Stapleton as headliners for the March Madness Music Festival, scheduled for April 4-6 at Tower Park at Hemisfair in San Antonio during the 2025 Division I Men's Final Four.

The festival lineup features:

Friday, April 4 (AT&T Block Party, 4:30 PM - 10 PM CST):

• Pitbull (Headliner)
• Doechii
• Ravyn Lenae

Saturday, April 5 (Coca-Cola Live!, 3 PM - 9 PM CST):

• Jelly Roll (Headliner)
• T-Pain
• Willow Avalon

Sunday, April 6 (Capital One JamFest, 2:30 PM - 10:30 PM CST):

• Chris Stapleton (Headliner)
• Benson Boone
• Nathaniel Rateliff & The Night Sweats
• Brothers Osborne

The festival's legacy includes performances by renowned artists such as Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, and Bruce Springsteen. It serves as part of the NCAA's corporate champions and partners marketing program, with TNT Sports and CBS Sports collaborating through 2032.

The 2025 NCAA Division I Men's Basketball Championship games will be broadcast across TBS, CBS, TNT, and truTV. CBS games will stream on Paramount+, while TBS, TNT, and truTV games will be available on Max. CBS will broadcast the Final Four semifinals on April 5 and the National Championship on April 7.

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