Netflix is expanding its entertainment offerings by releasing 'Beyoncé Bowl,' a 13-minute special featuring the artist's Christmas Day NFL halftime performance in Houston. The show, which aired during the Texans-Ravens game, drew peak viewership of over 27 million U.S. viewers during Beyoncé's performance.

The special release follows Netflix's $150 million investment in NFL Christmas Day broadcasts, which included multiple musical performances. The event also featured Mariah Carey performing "All I Want for Christmas Is You" and appearances by Post Malone.

Netflix's commitment to sports and music content continues to grow, with secured rights for Christmas Day NFL broadcasts through 2026. This platform expansion includes recent music-focused content such as:

• Olivia Rodrigo concert special (October)
• Sabrina Carpenter special
• Upcoming Avicii documentary (December 31st)

The success of these NFL halftime shows, while not as prominent as the Super Bowl, presents new opportunities for artists to boost their careers through strategic performances. Netflix's increasing involvement in live sports and music content suggests a potential future focus on livestream concerts and music-related programming.

The platform plans to release worldwide ratings and additional U.S. insights for the Christmas Day games on December 31st, which could further influence their strategy in combining sports and entertainment content.

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