Naxos, the world's largest classical music label, has formed a global licensing partnership with Reactional Music to bring interactive music personalization to gaming. This collaboration makes the world's largest classical music catalog accessible to game developers and gamers worldwide.

Reactional's Platform enables game developers to create interactive soundtracks that adapt in real-time to gameplay, allowing music to be personalized while preserving the original master recording. The partnership also explores the possibility of generating composed music in real-time based on gameplay.

Key Benefits of the Partnership:

• Expands Reactional's music delivery portfolio for game developers
• Provides Naxos deeper access to the global gaming market
• Brings diverse regional and classical music scores to game development
• Enables interactive soundtrack composition in real-time

The partnership comes at a significant time in gaming:

• 14,000 PC games released annually
• 8,000 console games released annually
• Global games market worth $223.1 billion in 2023
• In-game purchases total $125.7 billion
• Cosmetic content and personalization spending: $72.5 billion

Reactional Music has established partnerships with over 50 music rights holders, including Beggars Group, Defected Records, Cherry Red Records, and Hipgnosis Song Management. This expansion with Naxos represents a significant step toward integrating commercial music as an in-game purchase option, with personalization spending predicted to reach $100 billion by 2029.

"Game developers should be able to more easily access music scores and tracks that are creatively and culturally diverse so they can create and explore without limitation," states Håkan Lagerqvist, CEO of Naxos Digital Services, highlighting the partnership's potential to transform interactive gaming experiences.

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