KKR and CVC Join Forces in Superstruct Entertainment Investment for Live Events Expansion
CVC has invested alongside KKR in Superstruct Entertainment, a major European concert and festival organizer, following KKR's $1.4 billion acquisition announced in June. This partnership marks a significant development in the live entertainment industry.
Alice Cooper performs at Wacken Festival
Superstruct Entertainment, founded in 2017, operates more than 80 festivals across 10 countries, including prominent events like Wacken Open Air and Tinderbox. While specific financial details of CVC's investment remain undisclosed, the partnership aims to enhance Superstruct's position in creating premium live entertainment experiences.
CVC, which manages over $200 billion in assets, brings significant expertise through its diverse portfolio, including investments in digital marketing, Authentic Brands Group, and travel agencies. The company plans to work with industry professionals and creative visionaries to drive innovation in live entertainment.
This investment comes amid notable industry developments:
- Live Nation continues to show strong performance, with shares reaching a new 52-week high of $119.40
- CTS Eventim recently completed a $330 million acquisition of Vivendi's ticketing and festival assets
- Ticketing platforms like TickPick and Seat Unique have secured substantial investments
- Dice is reportedly considering a sale valued at hundreds of millions
- StubHub maintains plans for a potential $16.5 billion IPO
These developments demonstrate continued investor confidence in the live entertainment sector, despite challenges such as festival attendance concerns and the collapse of some industry players like Festicket.