Kakao Entertainment Plans 'Berriz' Platform to Challenge Weverse in 2025
Kakao Entertainment is preparing to launch a new superfan platform called Berriz in 2025, positioning it as a direct competitor to Hybe's Weverse. The platform aims to expand beyond K-pop and target global markets.
K-pop group Aespa members smiling
Key Details About Berriz:
- Will complement existing Lysn and Bubble services
- Launch planned for late 2025
- Aims to serve markets beyond music industry
- Will likely feature exclusive content from established artists
- May showcase new SM Entertainment boy group debuting in 2025
Current Market Context:
- Weverse achieved nearly 20% year-over-year user growth in 2024
- Features major artists like Megan Thee Stallion, Dua Lipa, and Gracie Abrams
- SM artists (including Red Velvet and Aespa) remain on Weverse despite Kakao-Hybe rivalry
Industry Trend Analysis:
- Major companies increasingly focusing on superfan monetization
- Spotify developing "Deluxe" tier
- Warner Music planning own superfan app launch
- Startups like Mellomanic, FanCircles, TRAX, and Tune.fm secured significant funding in 2024
NMPA logo against black
The development of Berriz reflects the growing importance of direct-to-fan platforms in the music industry, as companies seek new revenue streams and deeper fan engagement opportunities.
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