Jennifer Lopez Shifts Tour Focus to Greatest Hits After Venue Changes
Jennifer Lopez has rebranded her North American tour from "This Is Me... Now" to "This Is Me... Live | The Greatest Hits" following the cancellation of seven dates due to low ticket sales. This marks her first North American tour in five years.
Jennifer Lopez with blonde hair
The tour, initially tied to her latest album "This Is Me... Now," has faced challenges with ticket sales in several cities including Nashville and Cleveland. While venue listings and sponsored Facebook ads reflect the new greatest hits format, Live Nation's site still shows the original tour name.
The rebranding comes after Lopez's latest album, released in February, sold only 14,000 copies in its first week. Despite reaching #1 on the Billboard Top Album Sales Chart due to physical sales, it landed at #38 on the Billboard 200 - making it only her second album out of nine to miss the top 10.
The album was part of a larger $20 million self-financed project including two films: "This Is Me... Now: A Love Story" and its documentary "The Greatest Love Story Never Told." These works chronicle Lopez's romantic journey, particularly focusing on her rekindled relationship with Ben Affleck, whom she married in 2022 after a 20-year separation.