As a record label, distributing music effectively is crucial for reaching audiences and generating revenue. I'll guide you through the essential steps to distribute music professionally and efficiently.

Choose a Distribution Strategy

You have two main options for music distribution: direct distribution or working with aggregators. Direct distribution involves partnering with platforms individually, while aggregators act as intermediaries to get your music on multiple platforms simultaneously.

Select a Distribution Partner

When choosing a music distributor, consider these key factors:

- Commission rates and fee structure
- Payment schedules
- Platform reach and partnerships
- Analytics and reporting capabilities
- Marketing support features
- Customer service quality
- Release turnaround time

Popular distribution partners include TuneCore, DistroKid, CD Baby, and The Orchard. Each has unique advantages, so research thoroughly before deciding.

Prepare Your Releases

Before distribution, ensure you have:

- High-quality audio files (WAV format, 16-bit/44.1kHz minimum)
- Professional artwork meeting platform specifications
- Complete metadata (song titles, artist names, genres, ISRC codes)
- Publishing information and rights documentation
- UPC codes for albums
- Release date strategy

Set Up Your Account

Create your label profile with your chosen distributor:

- Register your label name
- Provide tax information
- Set up payment methods
- Configure distribution preferences
- Establish quality control processes

Plan Your Release Schedule

Develop a structured release calendar considering:

- Pre-save campaigns
- Marketing timeline
- Platform-specific features
- Territory-specific release times
- Promotional activities
- Playlist pitching windows

Monitor and Optimize

After distribution, actively manage your releases by:

- Tracking performance metrics
- Analyzing streaming data
- Monitoring royalty payments
- Adjusting marketing strategies
- Maintaining platform compliance
- Updating metadata as needed

Build Platform Relationships

Develop direct relationships with streaming platforms:

- Apply for verified profiles
- Participate in platform programs
- Submit for editorial playlist consideration
- Utilize platform-specific tools
- Stay updated with platform changes

Remember to maintain accurate documentation of all releases and keep backups of your audio files and artwork. Regular monitoring of your distribution performance will help optimize future releases and grow your label's presence in the digital music landscape.

Handle Rights Management

Ensure proper rights management by:

- Registering works with PROs
- Managing mechanical licenses
- Tracking sync licensing opportunities
- Maintaining publishing documentation
- Monitoring unauthorized usage

This comprehensive approach to music distribution will help establish your record label as a professional entity in the music industry while maximizing your releases' reach and revenue potential.

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