Genius Teams Up With Too Lost to Power New Music Distribution Service
Genius and Too Lost are joining forces in a strategic music distribution partnership that combines Genius' editorial expertise with Too Lost's advanced distribution technology.
The collaboration enables Genius Distro to concentrate on:
- Talent identification and development
- Marketing and promotion
- Artist advocacy and storytelling
- Content integration across platforms like OpenMic and Verified
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Too Lost brings to the partnership:
- Distribution to over 450 direct outlets
- Streamlined administrative processes
- User-friendly backend system
- Advanced distribution technology
"Having access to Too Lost's distribution technology allows us to focus on the more challenging parts of the release process," says Kayvan Daragheh, Director of Music Distribution at Medialab. "Their backend is one of the most user-friendly experiences we've had."
Key partnership benefits include:
- Artist advance opportunities for selected talent
- Personalized distribution and promotion strategies
- Access to Genius' 12M+ YouTube subscribers
- Exposure to 15M+ social media followers
- Direct DSP relationships for better deals
- Integration with Genius editorial content
The partnership aims to create engaged fan bases rather than passive listeners, supporting artists through comprehensive marketing, distribution, and storytelling capabilities while maintaining focus on independent artist growth and development.
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